SmallShopSocial is Going Dormant   I recently celebrated the 2nd anniversary of this blog, which means there is a ton of useful content here. I'm very proud to have exercised my writing (and drawing) muscles in these pages.      ...
 
Evernote is the Swiss Army Knife of digital tools. And just when I thought I'd found every single way to use it, I've stumbled upon a new idea.       Use it to help you get actual value out of all of those blogs and e-books you're...
 
I love conferences.   Many of my current friendships and business relationships can be traced back to some of the great conferences I've attended and spoken at over the last few years.   I thought it would be fun to take some of my...
 
In a wonderfully surprising mashup of social, traditional, and mobile marketing, Heinz Ketchup is partnering with Hasbro, makers of Trivial Pursuit, to relieve the boredom of restaurant patrons everywhere.   Using its own ketchup labels to...
 
    Always make sure that your goals are worth achieving.